Sunday, September 28, 2008

Board design contest trawls for new talent

By Ashleigh Dickins.

Reaction co-owner Radical Twang at Boneyard

Reaction recently launched a public board design contest to help promote aspiring Second Life surfboard designers. The winner of the contest could see their design included in the new line of Reaction surfboards using Heather Goodliffe scripts and based on Reaction co-owner's Radical Twang's 'Quad Wing', which SurfWatch reported on during August (New Wing Board Under Wraps). According to Reaction, its Quad Wing boards are now almost ready to hit the water and the competition offers new Second Life designers a chance to get some recognition.

"It's always fun having customers input on things," said Radical. "And Reaction is keen to promote original Second Life design work and this is a way for us to get to know new designers. I know for a fact that I'd be stoked if I was able to design and have a popular board sold by Rip Curl, Lost, or Rusty for example."

However, residents that want to try their hand at designing a new Reaction board have just a couple more days left to get in on the action. Designers must submit a simple visual of their design, with full permissions, to Radical Twang by October 1st. The competition rules are simple: a design visual is all that's required to enter, the visual must be the original design of the individual submitting it, plus designers must agree that by submitting their design they are turning the ownership of the design concept over to Reaction.

In addition to seeing their design on a Reaction 'Quad Wing' surfboard for sale via Reaction's retail sales channels, the winner will receive a L$5,000 Reaction gift card, the next 10 releases free in advance of release and a free surfboard with their own design on it. More information is available at Reaction's flagship store.

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