Reaction has announced the grand opening of its new Boneyard surfing beach and flagship store location, which will take place Tuesday 1 July 2008. The event will be celebrated with Boneyard Beach opening to the public and a 50% off sale at the redesigned Reaction and Reaction Girl stores in their new location.
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Co-owners Radical Twang and Breezy Biddle outside the new store "We've created the hardest, most dangerous surf spot in Second Life," says Radical Twang, co-owner of Reaction and Boneyard. "Which now provides the perfect location for our main Reaction stores. We're holding a 50% off sale for one day only to celebrate the opening of the new Boneyard beach."
"We've been working hard to prepare for the July 1st opening," says Breezy Biddle, co-owner of Reaction. "Sometimes it seemed like we wouldn't make it with Rad having so many other commitments." However, as their announcement shows, Rad and Breezy were able to pull it off.
Boneyard beach is currently closed to the public, however some members of the surf community have had access to the area to assist in testing the waves.
"Boneyard is a fantastic ride and will challenge even the best surfers," said surfing veteran and SLSA Season One Points Champion, Tightline Kidd. "It's the only place I've found that, like in real life, not only do you fight the wave, but the natural barriers containing it." SurfWatch had a chance to test the ride out as well and we couldn't agree more with Tightline.
Both Reaction and Reaction Girl stores will be located adjacent to Boneyard beach and will be open for a one day super sale on all Reaction surf products, surf wear and casual wear. All products will be on sale at 50% discount for the whole of Tuesday July 1st.
Useful links
URL: Reaction Pro
SLURL: New Reaction store and Boneyard Beach (link only valid from 1 July onwards)
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