Saturday, February 16, 2008
Action board burning
Burning surfboards were seen on the beach outside the new TCH Extreme Sports store together with a sign encouraging Action surfboard owners to burn their Action surfboards! The fire and sign board, which read "PUBLIC BOARD BURN PILE, SAVE A SURFER, BURN AN ACTION SURF BOARD TODAY", were spotted by SurfWatch during the past few days. At time of posting it is believed that at least 15 Action surfboards have already been burnt.
"I put the bonfire on the beach to burn Action surfboards, because I don't believe in Action's product or its business practices," said ATown Fall, CEO of TCH Enterprises. "However, this is just a bit of fun, we have our new range of boards on show inside the store and are launching a board exchange program for people to exchange their old boards for new ones: even Action surfboards!"
Action Surf&Sk8te makes and sells mens and womens clothes, skins, hair and accessories, plus Action surfboards and skateboards with a big showroom located on Bushido Bay. According to some it is an enterprise founded on copying others' designs, scripts and business practices. Allegations against Action include copying designer clothing, surfboards, shop fittings and even advertising. "Action has continually ripped and taken things that Kaysha Sion and I have done," said Radical Twang, founder of Reaction, about his designs and those of Kaysha Sion's WRONG. "It all started with some guy in my roof saying 'Who the f**k is Radical Twang", 'You're all a bunch of nerds and fags', 'I know where you live' and other such language."
Obviously not put off by controversy, Action's hardhitting "Why Action Boards Rule!" signs appeared in its showroom last year comparing its boards with Namiko, Reaction, G&S and SJA boards. 'SUCKS' is written in red across the columns for the non-Action boards.
"They've tried to rip off board designs from several designers" said Radical. "However, I think its all been for nothing really: anyone who has tried an Action board knows what they are like."
Meanwhile, TCH Extreme Sports store offers only L$25 for Action surfboards as part of its second hand surfboard exchange program (for surfers buying new boards from its store). The store was careful to point out that it reviews its product sales every week and determines the current exchange rate on old boards and that the exchange rate does not reflect the quality of the board itself, rather sales trends and customer demand.
bobn4uyes Winkler, owner of Action Surf&Sk8te, was asked by SurfWatch for comment on this story and here it is: "How old are you? Burning boards? Don't involve me in kindergarden crap. Go stroke someone else while I spend my weekends on my local surf spot in RL not SL. (P.S. please don't let this stop your post, SLSA is known for noobs and wanna be surfers and this story fits)."
Update: 2130 SLT, 19 February 2008
Action Surf&Sk8te has now started its own bonfire outside the main Action Surf&Sk8te store, burning TCH surfboards! Enough said.
SLURL: TCH Extreme Sports
SLURL: Action Surf&Sk8te