Some of the new Analog Surf longboards out this weekendAnalog Surf launched 35 new surfboards this weekend, including a wide range of wooden boards and a new Honu series, which draws its theme from an ancient Hawaiian legend. The prolific designer-boardmaker Analog Jun, released his wide range of new surfboard designs to retail outlets on Thursday, which are all based on Sebastian Saramago and Heather Goodliffe's surfboard scripts.
Wooden surfboards have been used since the origins of surfing and Pacific islanders have been surfing using wooden boards for thousands of years. The Hawaiians turned making surfboards into an artform, long before the arrival of foam and fibreglass, making boards from Ulu (bread-fruit), Koa (Hawaiian Mahogany) and Wili-Wili (Hawaiian Balsa) in all sizes to accomodate all sizes of riders. Analog Surf's 'WOODY' range includes short sculptie boards (SSC*), long sculptie boards (SC*) and non-sculptie boards (LE* or Long Epic) with a variety of graphics overlayed on the boards' wood finish such as Gerbera (a type of sunflower), Hibiscus Orange, Hibiscus Yellow, Hibiscus White, Hibiscuses (Red), Rose and a plain wooden 'Hawaiian' version with a simple engraved pattern.
Analog Surf also draws on another traditional Hawaiian theme for this month's new surfboards: the legend of Honu-po'o-kea, or Honu, the mother of Kauila, a magical green sea turtle which gave spring water to the people of Punalu'u beach and, it's told, still watches over their children. The honu remains a popular theme in Hawaiian art today and a honu symbol appears on a series of Analog's wood and coloured surfboards including a Analog Surf LE*, SC* and SCC* WOODY Honu board (see pic right).Other new Analog Surf boards out this month include variations on Rose, Fire, Thunder and Pheonix design themes. Analog Surf's surfboards start at L$555, with custom Boards available for between L$1,800 - L$2,500.
Thanks to Nicolesamantha Destiny of Southern Coast Surf Shop for her help with this story.
Useful links
SurfWatch: Analog Surf: striking the right balance (27 Feb 08)
SLURL: Analog Surf Beach Shop
SLURL: Southern Coast Surf Shop
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